Brand Center — AtlasFlow

Orientation

Start here

Write about AtlasFlow

Approved descriptions, pitch, and pillars.

Use the logo

Variants, clear space, minimum sizes, misuse.

Create a social post

Exact-dimension templates for every platform.

Build a presentation

Title slide and document covers.

Create a report

US Letter and A4 covers, chart rules.

Download assets

Approved pack, manifest, and review items.

Active brand detection

Detected atlasflow from 4 agreeing signals. No conflicting signals.

Explicit brand id: AtlasFlow (src/content/site.ts → BRAND.name)
Approved logo component: AtlasFlow coordinate-and-route mark (src/components/site/AtlasMark.tsx → AtlasSymbol / AtlasLogo)
Verified hostname: atlasflowapp.com (SSL active, canonical host) (Project domain configuration)
Design tokens: AtlasFlow midnight–ocean–signal–coral palette (src/styles.css → --atlas / --ocean / --signal / --coral)

Sections 1–5

Strategy

01

Brand overview

AtlasFlow is an international market-expansion operating partner. We work at the point where expansion stops being a strategy question and becomes an operating one: which market, on what evidence, through which entry model, with which local offer, team, partners, and demand programme. Market intelligence, entry design, localization, launch execution, people and partners, and ongoing expansion management run as one connected plan rather than six disconnected workstreams.

An FGV Company

02

Brand purpose

Close the gap between an expansion decision on a slide and a working operation in a new market.

03

Positioning

End-to-end international market-expansion operating partner.

AtlasFlow occupies the operating layer between expansion strategy and in-market traction: the decisions, sequencing, and execution that turn a chosen market into a working one.

04

Primary audiences

Leadership teams at expanding companies: A defensible answer to 'which market next, and what does entering it actually take?'
Commercial and revenue leaders: A local offer, channel structure, and demand programme that produce qualified pipeline.
Operations and people leaders: Entity, team, partner, and process decisions sequenced without stalling the launch.
Investors and boards: Transparent gates, evidence, and re-forecasting before expansion spend escalates.

05

Brand promise

“From market decision to market operation.”

Sections 6–11

Messaging

06

Messaging pillars

Market evidence

Demand, competitive, pricing, and feasibility evidence carries the market decision — not opportunity narrative.

Connected entry plan

Entry model, offer, pricing, channel, resourcing, and sequencing are decided as one plan with visible dependencies.

Localized execution

Positioning, content, demand, people, and partners are rebuilt for local buyers rather than translated.

Launch and improvement

Launch is a tracked operation with named gates, re-forecasting, and a route from first revenue to scale.

07

Approved tagline

Enter the right market. Build the operation to win there.

Use verbatim. Do not shorten, re-punctuate, or translate without approval.

08

Elevator pitch

AtlasFlow is an international market-expansion operating partner. We help companies decide which market to enter on evidence, design the entry model, localize the offer, and run the launch as one connected plan — through six stages and five decision gates, so spend only increases when the evidence supports it.

09

Short description (one line)

AtlasFlow helps companies evaluate, enter, launch, operate, and scale in new international markets.

10

Medium description

AtlasFlow is an international market-expansion operating partner. We work at the point where expansion stops being a strategy question and becomes an operating one: which market, on what evidence, through which entry model, with which local offer, team, partners, and demand programme. Market intelligence, entry design, localization, launch execution, people and partners, and ongoing expansion management run as one connected plan rather than six disconnected workstreams.

11

Full description

AtlasFlow was created for the point where international expansion becomes operational. Most companies can name a market they want to enter. Far fewer have the evidence to defend the choice, the entry model to match it, and the operating detail to make the first year work. AtlasFlow connects those decisions.

The work runs across six capabilities — market intelligence and prioritization, market entry strategy, localization and go-to-market, launch execution, teams, partners and operations, and ongoing expansion management — sequenced through six stages and five named decision gates. Each gate asks a specific question before spend increases, so leadership can stop, re-scope, or proceed on evidence rather than momentum.

Where legal, tax, immigration, logistics, or regulatory advice is required, AtlasFlow coordinates with qualified independent professionals and does not present itself as the regulated adviser. Findings are estimates built from available evidence; timelines and pipeline outcomes are planned, tracked, and re-forecast rather than guaranteed.

AtlasFlow is an FGV Company, part of a group of specialist operating companies covering demand generation, recruiting, direct hire, AI implementation, and international expansion.

Sections 12–15

Voice and writing

12

Brand voice

Operational, not aspirational

Describe the work, the sequence, and the decision being made. Avoid ambition language that carries no operating detail.

Evidence-first

Where a statement can be checked, say how it is checked. Where it cannot, say what it depends on.

Plain and senior

Write for an operator with limited time. Short sentences, no jargon inflation, no filler qualifiers.

Bounded

Every capability claim sits next to its limit — what AtlasFlow does not do, and who does it instead.

13

Writing principles

Lead with the buyer outcome.
Use concrete nouns and verbs.
Explain systems visually and in short language.
State boundaries adjacent to claims.
Use proof only when approved.
End commercial pages with a specific action.

14

Words and phrases to use

market entry
entry model
operating plan
decision gate
evidence
corridor
localization
launch execution
expansion management
qualified independent professionals
planned, tracked, and re-forecast

15

Words and phrases to avoid

revolutionary
world-class
best-in-class
one-stop shop
360-degree
seamless
limitless
game-changing
guaranteed
fully autonomous
unlock your potential
end-to-end (in customer-facing copy)
any unsupported superlative

Avoided language is banned in customer-facing copy, asset text, and AI-generated drafts.

Sections 16–19

Logo system

16

Logo variants

Logo — horizontal, full colour

Approved

Dimensions: 720 × 200 px
Formats: SVG · PNG
Design system: Identity

Primary lockup. Transparent background preserved in PNG export.

Logo — stacked, full colour

Approved

Dimensions: 480 × 360 px
Formats: SVG · PNG
Design system: Identity

Use where horizontal width is constrained; minimum 96px wide.

Symbol / mark

Approved

Dimensions: 512 × 512 px
Formats: SVG · PNG
Design system: Identity

Standalone mark. Keep 1.5x clear space.

Logo — one colour, dark

Approved

Dimensions: 720 × 200 px
Formats: SVG · PNG
Design system: Identity

For light backgrounds and single-ink print.

Logo — one colour, light (reversed)

Approved

Dimensions: 720 × 200 px
Formats: SVG · PNG
Design system: Identity

Reversed lockup previewed on midnight; PNG exports on midnight, SVG is colour-only artwork.

Small-size / favicon treatment

Approved

Dimensions: 128 × 128 px
Formats: SVG · PNG
Design system: Identity

Simplified spacing for 16–32px rendering. Coordinate ticks retained at 45% opacity.

Logo with 'An FGV Company' lockup

In review — not in the official pack

Dimensions: 720 × 260 px
Formats: SVG · PNG
Design system: Identity

Derived lockup: approved logo unchanged, relationship line set in Inter 600. Requires FGV group sign-off before publication.

17

Clear space

Clear space unit x = the height of the symbol's node circle (1/5 of the symbol height). Keep 2x clear on all sides of the lockup and 1.5x around the standalone symbol.

18

Minimum sizes

16px

24px

32px

48px

132px — minimum lockup

Horizontal lockup, digital: 132px wide
Stacked lockup, digital: 96px wide
Symbol, digital: 24px (16px favicon treatment only)
Horizontal lockup, print: 34mm wide
Symbol, print: 8mm

19

Incorrect logo usage

Do not: stretched or squashed

Non-uniform scaling distorts the route geometry.

Do not: unapproved recolour

Only full-colour, one-colour dark, and one-colour light are approved.

Do not: rotated

The coordinate cross reads as an orientation; rotating breaks the meaning.

Do not: effects, outlines, gradients

The mark is flat stroke artwork and loses legibility with effects.

Do not: rearranged lockup

Symbol and wordmark spacing is fixed; do not restack or reorder.

Do not: low-contrast or busy background

Below 3:1 contrast the route strokes disappear.

Do not: cropped

Clear space is part of the lockup; cropping reads as an error.

Do not: substituted typography

The wordmark is set in Space Grotesk 700 and is not re-typeable.

Sections 20–23

Colour

20 · 21

Primary and secondary palette

Midnight primary

Primary brand surface, headers, deep sections

HEX: #071A2B
RGB: 7, 26, 43
CMYK ref.: 84 / 60 / 40 / 84
Token: --atlas

Deep ocean primary

Primary accent, links and interactive text on light surfaces

HEX: #0D4F6C
RGB: 13, 79, 108
CMYK ref.: 88 / 55 / 30 / 20
Token: --ocean / --flow

Signal teal primary

Route and data emphasis on deep surfaces only

HEX: #18B8B2
RGB: 24, 184, 178
CMYK ref.: 70 / 0 / 35 / 0
Token: --signal

Sunrise coral primary

Reserved for decision points and primary conversion emphasis

HEX: #F47A5A
RGB: 244, 122, 90
CMYK ref.: 0 / 62 / 63 / 0
Token: --coral

Coral ink secondary

Coral used as text on light surfaces (accessible pair)

HEX: #A63A1C
RGB: 166, 58, 28
CMYK ref.: 22 / 88 / 100 / 14
Token: --coral-ink

Warm paper secondary

Default page background and reading surfaces

HEX: #F4F0E8
RGB: 244, 240, 232
CMYK ref.: 4 / 4 / 8 / 0
Token: --sand / --background

Mist secondary

Section separation, cards, muted panels

HEX: #E4EDF0
RGB: 228, 237, 240
CMYK ref.: 10 / 3 / 4 / 0
Token: --mist

Ink secondary

Body text on light surfaces

HEX: #10232E
RGB: 16, 35, 46
CMYK ref.: 82 / 60 / 45 / 60
Token: --ink / --foreground

Slate secondary

Secondary and supporting text

HEX: #3C5666
RGB: 60, 86, 102
CMYK ref.: 72 / 50 / 36 / 20
Token: --muted-foreground

CMYK values are a starting reference — verify with the printer and proof before any production run. No Pantone match is specified because none has been approved.

22

HEX, RGB, and print references

Values are read directly from the design tokens in src/styles.css. Print references are a starting point only.

23

Accessible colour combinations

Ratios below are computed from the token values, not asserted. Results are exposed as data attributes so they can be machine-read.

Approved foreground and background combinations with measured contrast ratios and WCAG 2.2 results
Combination	Usage	Ratio	Normal text	Large text
Ink on warm paper	Body copy, default surface	14.19:1	AA pass	AA pass
Deep ocean on warm paper	Links, accents	7.86:1	AA pass	AA pass
Coral ink on white	Decision emphasis as text	6.47:1	AA pass	AA pass
Warm paper on midnight	Reversed sections	15.50:1	AA pass	AA pass
Signal teal on midnight	Route/data emphasis	7.16:1	AA pass	AA pass
Coral on midnight	Decision points, CTAs	6.53:1	AA pass	AA pass
Slate on warm paper	Secondary text	6.80:1	AA pass	AA pass
White on deep ocean	Solid buttons	8.93:1	AA pass	AA pass

Section 24

Typography

24

Hierarchy

AtlasFlow type scale
Role	Family	Size	Weight	Line height	Tracking
Display / hero	Space Grotesk Variable	clamp(2.5rem, 1.6rem + 3.6vw, 4.25rem)	700	1.02	-0.03em
H1	Space Grotesk Variable	clamp(2.25rem, 1.6rem + 2.6vw, 3.5rem)	700	1.05	-0.03em
H2	Space Grotesk Variable	clamp(1.75rem, 1.3rem + 1.8vw, 2.5rem)	600	1.1	-0.02em
H3	Space Grotesk Variable	1.5rem	600	1.2	-0.01em
H4	Space Grotesk Variable	1.25rem	600	1.25	-0.01em
H5 / H6	Space Grotesk Variable	1.0625rem	600	1.3	0
Body	Inter Variable	1rem – 1.125rem	400	1.65	0
Small	Inter Variable	0.875rem	400	1.55	0
Label / eyebrow	Inter Variable	0.75rem	600	1.2	0.18em, uppercase
Quote	Space Grotesk Variable	1.375rem	500	1.4	-0.01em
Data / figure	Space Grotesk Variable	2rem – 3rem	700	1	-0.02em
Interface / button	Inter Variable	0.9375rem	600	1.2	0

Space Grotesk Variable

@fontsource-variable/space-grotesk (self-hosted in the app bundle)

Licence: SIL Open Font License 1.1

Free to self-host and embed. Not offered as a download here; install from Google Fonts or the npm package.

Inter Variable

@fontsource-variable/inter (self-hosted in the app bundle)

Licence: SIL Open Font License 1.1

Free to self-host and embed. Not offered as a download here; install from Google Fonts or the npm package.

Display fallback stack: "Space Grotesk Variable", "Space Grotesk", Inter, system-ui, "Segoe UI", sans-serif
Body fallback stack: "Inter Variable", Inter, system-ui, -apple-system, "Segoe UI", Roboto, sans-serif

Sections 25–27

Spacing, grid, and buttons

25 · 26

Spacing, grid, and layout

base: 8px base unit. The scale is 4 / 8 / 12 / 16 / 24 / 32 / 40 / 48 / 64 / 80 / 96 px.
exceptions: Documented exceptions: 1px hairline borders, 2px focus rings, and optical type nudges below 4px.
contentWidth: Page container max-width 80rem (1280px); reading measure capped at 72ch.
gutters: Mobile 24px · tablet 32px · desktop 32px with centred container.
grid: 12-column grid on desktop, 8 on tablet, 4 on mobile; 24–32px column gap.
section: Section rhythm 80px mobile / 96px desktop vertical padding.
card: Card padding 24px; 32px on feature panels. Radius scale 8 / 12 / 16 / 20px.
responsive: Breakpoints follow Tailwind defaults: sm 640, md 768, lg 1024, xl 1280. Layouts collapse to a single column below md.

27

Button styles and states

Primary

One per view. Conversion action only.

Midnight fill, warm-paper label, radius 12px, min-height 44px, 24px horizontal padding.

Primary (decision)

Assessment and decision-gate entry points.

Coral fill with midnight label on deep surfaces; coral-ink text treatment on light surfaces.

Secondary

Alternate path, e.g. speak with a strategist.

1px border, transparent fill, ink label, same geometry as primary.

Tertiary / text

In-flow navigation between related pages.

Deep ocean label with arrow affordance, underline on hover, no fill.

Icon

Menu, close, carousel controls.

44×44px hit area, 20px icon, radius 10px.

Disabled

Blocked submission only, never for gating content.

Muted fill, 60% label opacity, cursor not-allowed, aria-disabled communicated in text too.

Default
Hover — 6% surface darken, no size change
Focus-visible — 2px ring in deep ocean, 2px offset
Active — 1px translate-y, no shadow change
Loading — inline spinner, label retained, control disabled
Disabled — muted, non-interactive, reason stated in adjacent text

Minimum tap target 44 × 44px on every control, including icon-only buttons.

Sections 28–33

Visual language

28

Iconography

Lucide, 1.75px stroke, 24px grid, rounded caps — matches the mark's stroke language.

Stroke only. No filled pictograms except the destination node dot.
Icons carry meaning at 20px; never scale below 16px.
Icons never substitute for a label in navigation or controls.
Do not recolour icons in coral unless the icon marks a decision.

29

Illustration style

Deterministic SVG schematics: coordinate grids, corridors, nodes, stage bands, and route legends drawn in brand stroke weights.

Every map-like visual is an abstraction of a corridor, never a claim of offices or coverage — label it as such.
Two-colour base (midnight/ocean) with signal teal for routes and coral for decision points.
No isometric 3D, no gradient meshes, no decorative particles.
Diagrams must remain legible in one colour and at 320px width.

30

Photography direction

Restrained editorial business photography: working teams, meeting rooms, ports and city infrastructure as context rather than subject.

Natural light, low saturation, real working environments.
4:3 crop as the default; subject off-centre to allow overlay type.
No globes, flags, airport lounges, handshake stock, or freight-only imagery.
No fabricated client contexts, no readable third-party logos.
Every published image must carry a licence entry in docs/image-licenses.md.

31

Image-generation art direction

Use these fields verbatim when briefing an image tool. Never render essential typography into generated imagery.

subject: Small working teams, market infrastructure, or abstract corridor geometry — never a person presented as a named client or employee.
environment: Real working environments: offices under natural light, meeting rooms with visible working material, port/urban infrastructure at distance.
composition: Off-centre subject with clear negative space for overlay type. 4:3 for editorial, 16:9 for covers, 1:1 for social.
lighting: Daylight or soft directional light. No hard studio rim light, no neon.
material: Muted warm-paper and midnight range with a single deep-ocean or teal accent. Low saturation film response.
humans: Mixed international teams shown working, not posing. No exaggerated expressions, no staged handshakes.
motif: AtlasFlow motif: coordinate lines, corridor routes between two points, stage bands. Introduce as environmental geometry, not overlay graphics.
negative: No logos, no readable interface or document text, no flags, no globes, no maps implying office coverage, no copyrighted characters, no fake client branding, no rendered typography.

Store the prompt, model/tool name, creation date, usage note, and review status with every generated image.
Generated imagery enters the approved library only after human review.
Never render essential typography into generated imagery — type is layered in SVG/CSS.

32

Animation and motion

Motion clarifies sequence and state. It never announces itself and never delays content.

Entrance: 200–320ms, cubic-bezier(0.2, 0, 0, 1), opacity + 8px translate.
State change: 120–180ms, ease-out.
Data/diagram sequences: finite cycles only, 600–1200ms per step, never infinite loops.
Reduced motion: all transforms and SVG animation suppressed; final state rendered immediately.
Never: scroll hijacking, cursor replacement, autoplay audio, particle backgrounds, content-blocking animation.

33

Data visualization

Series 1 — #0D4F6C

Series 2 — #18B8B2

Series 3 — #F47A5A

Series 4 — #071A2B

Series 5 — #3C5666

Series colours follow the chart order above; do not reorder for aesthetics.
Axes start at zero unless the truncation is labelled on the chart.
Direct labels preferred over legends; units always stated.
Every chart carries a source and a date.
Missing data is shown as a gap with a note, never interpolated silently.
Never encode meaning by colour alone — pair with label, pattern, or shape.
No 3D charts, no decorative gauges, no dual axes without explicit labelling.

Sections 34 · 39

Social and sharing assets

34a

LinkedIn — company headers and personal banners

Three distinct company header concepts and three personal banner concepts. Each uses a different composition and visual system, not a colour swap.

LinkedIn company header — Outcome System

Approved

Dimensions: 1128 × 191 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Safe area: Text and logo kept 40px inside all edges; right 320px reserved for the corridor visual.

Left-aligned lockup, brand outcome, right-side corridor abstraction.

LinkedIn company header — Operating Model

Approved

Dimensions: 1128 × 191 px
Formats: SVG · PNG
Design system: B — Operating diagram

Safe area: Stage band centred; labels 34px above the lower edge.

Centred headline with the labelled six-stage operating model across the width.

LinkedIn company header — FGV Connection

In review — not in the official pack

Dimensions: 1128 × 191 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Safe area: Relationship line right-aligned 40px from the edge.

Uses the derived 'An FGV Company' relationship line — held in review until FGV group sign-off.

LinkedIn personal banner — Executive Statement

Approved

Dimensions: 1584 × 396 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Safe area: Lower-left 420×396 kept clear for the profile photo overlap; all content sits in the right two-thirds.

Message and visual weight on the right two-thirds.

LinkedIn personal banner — System Builder

Approved

Dimensions: 1584 × 396 px
Formats: SVG · PNG
Design system: B — Operating diagram

Safe area: Diagram starts at x=520 to clear the profile photo.

Branded operating model with a concise, role-neutral statement.

LinkedIn personal banner — Ecosystem

In review — not in the official pack

Dimensions: 1584 × 396 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Safe area: Statement block starts at x=540.

Includes the derived FGV relationship line — review status until group sign-off.

LinkedIn company profile image

Approved

Dimensions: 400 × 400 px
Formats: SVG · PNG
Design system: Identity

Safe area: Circular crop safe zone: keep artwork within the centred 340px circle.

Midnight background variant.

LinkedIn company profile image — light

Approved

Dimensions: 400 × 400 px
Formats: SVG · PNG
Design system: Identity

Safe area: Circular crop safe zone: centred 340px circle.

Warm-paper background variant for light-surface contexts.

34b

Instagram templates

Instagram square — insight

Approved

Dimensions: 1080 × 1080 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Stateless educational point. Editable headline slot.

Instagram square — carousel cover

Approved

Dimensions: 1080 × 1080 px
Formats: SVG · PNG
Design system: B — Operating diagram

Cover slide with the six-stage model and a swipe affordance.

Instagram square — company announcement

Approved

Dimensions: 1080 × 1080 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Announcement layout. Headline text is an editable preview, not a published claim.

Instagram portrait — framework

Approved

Dimensions: 1080 × 1350 px
Formats: SVG · PNG
Design system: B — Operating diagram

Process/framework layout using the approved stage language.

Instagram portrait — service / use case

Approved

Dimensions: 1080 × 1350 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Single-service layout with the approved boundary line.

Instagram portrait — editorial insight

In review — not in the official pack

Dimensions: 1080 × 1350 px
Formats: SVG
Design system: C — Human context

System C template with a labelled image slot. Not exported as final until an approved, licensed photograph is placed.

Instagram story — announcement

Approved

Dimensions: 1080 × 1920 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Safe area: Top 250px and bottom 320px kept clear of essential content.

Announcement story with platform safe zones respected.

Instagram story — question / poll

Approved

Dimensions: 1080 × 1920 px
Formats: SVG · PNG
Design system: B — Operating diagram

Safe area: Interaction zone left clear between y=1150 and y=1500 for the poll sticker.

Layout leaves a clear band for the platform poll sticker.

Instagram story — event reminder

Approved

Dimensions: 1080 × 1920 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Safe area: Top 250px / bottom 320px clear.

Event reminder. Date and title fields are editable preview text.

34c

Other platforms

X header

Approved

Dimensions: 1500 × 500 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Safe area: Essential content kept right of x=380 and above y=400 to clear the profile photo.

One outcome statement, centre-right composition.

Facebook cover

Approved

Dimensions: 820 × 312 px
Formats: SVG · PNG
Design system: B — Operating diagram

Safe area: Content held inside the centred 640×312 mobile-safe area.

Brand outcome with the stage band as the supporting system visual.

YouTube channel art

Approved

Dimensions: 2560 × 1440 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Safe area: All essential content inside the centred 1546×423 TV-safe area (x 507–2053, y 508–931). Overlay shown in the preview.

Full canvas with visible safe-area guide in the preview only; the export omits the guide.

35

Campaign and communication templates

Sample copy in these templates is labelled editable preview text. No invented result, quote, client, or certification appears in any export.

Webinar / event promotion

Approved

Dimensions: 1200 × 630 px
Formats: SVG · PNG
Design system: B — Operating diagram

Event promotion. Title, date, and speaker fields are editable preview text.

Case study cover

Approved

Dimensions: 1080 × 1350 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Cover only. No client name, logo, or result is included — those require verified, approved permission.

Case study — results / detail layout

Approved

Dimensions: 1080 × 1350 px
Formats: SVG · PNG
Design system: B — Operating diagram

Structural layout with empty, labelled metric fields. No invented results — figures must be supplied and verified.

Quote / insight template

Approved

Dimensions: 1080 × 1080 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Sample text is a labelled editable preview, not a real quote or attribution.

Hiring announcement

Approved

Dimensions: 1080 × 1080 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Role, location, and link fields are editable preview text.

Service announcement

Approved

Dimensions: 1200 × 630 px
Formats: SVG · PNG
Design system: B — Operating diagram

Capability announcement using approved service language.

39

Open Graph and website sharing

Verify the export at 1200 × 630 before replacing the live share image.

Open Graph / website sharing image

Approved

Dimensions: 1200 × 630 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Safe area: Readable at 320px thumbnail width; headline set at 56px.

Default share image. Replaces nothing automatically — swap public/atlasflow-share.jpg only after export verification.

Sections 36–38

Presentations, documents, email, icons

36

Presentation style

Presentation title slide (16:9)

Approved

Dimensions: 1920 × 1080 px
Formats: SVG · PNG
Design system: A — Outcome-led editorial

Deck cover. Subtitle and date are editable preview fields.

37

Document style

Document / report cover — US Letter

Approved

Dimensions: 1700 × 2200 px
Formats: SVG · PNG
Design system: B — Operating diagram

US Letter ratio at 200dpi. Title and date fields are editable preview text.

Document / report cover — A4

Approved

Dimensions: 1654 × 2339 px
Formats: SVG · PNG
Design system: B — Operating diagram

A4 ratio at 200dpi.

38a

Email signature

[Full name]

[Role] · AtlasFlow

[email] · atlasflowapp.com

AN FGV COMPANY

Fields in square brackets are placeholders. No personal details are hardcoded — replace them before use.

<table cellpadding="0" cellspacing="0" style="font-family:Arial,Helvetica,sans-serif;color:#10232E">
  <tr>
    <td style="padding-right:16px;border-right:2px solid #E4EDF0">
      <img src="https://atlasflowapp.com/brand/atlasflow/icons/atlasflow_icon_app-icon_192x192_v1.0.png" width="48" height="48" alt="AtlasFlow" style="display:block;border-radius:10px">
    </td>
    <td style="padding-left:16px">
      <div style="font-size:16px;font-weight:700;color:#071A2B">[Full name]</div>
      <div style="font-size:13px;color:#3C5666">[Role] &middot; AtlasFlow</div>
      <div style="font-size:13px"><a href="mailto:[email]" style="color:#0D4F6C;text-decoration:none">[email]</a> &middot; <a href="https://atlasflowapp.com" style="color:#0D4F6C;text-decoration:none">atlasflowapp.com</a></div>
      <div style="font-size:11px;letter-spacing:1.5px;color:#3C5666;padding-top:6px">AN FGV COMPANY</div>
    </td>
  </tr>
</table>

38b

Favicon and app icons

Verified legible at 16px. Existing favicon and manifest paths are unchanged until these exports are reviewed as replacements.

App icon — 32×32

Approved

Dimensions: 32 × 32 px
Formats: SVG · PNG
Design system: Identity

Favicon treatment. Verified legible at 16px.

App icon — 180×180

Approved

Dimensions: 180 × 180 px
Formats: SVG · PNG
Design system: Identity

Maskable-safe: mark inset to 62% of the canvas.

App icon — 192×192

Approved

Dimensions: 192 × 192 px
Formats: SVG · PNG
Design system: Identity

Maskable-safe: mark inset to 62% of the canvas.

App icon — 512×512

Approved

Dimensions: 512 × 512 px
Formats: SVG · PNG
Design system: Identity

Maskable-safe: mark inset to 62% of the canvas.

Section 40

Downloads

Approved asset pack

38 approved assets. Every download generates a real file client-side with the versioned filename convention.

Filename convention: {brand-id}_{asset}_{concept}_{width}x{height}_v{major}.{minor}.{ext}

Example: atlasflow_logo_horizontal-full-color_720x200_v1.0.svg

ZIP packaging is not offered: assets are generated in the browser on demand and no archive endpoint exists, so a pack button would not deliver a real file. Download assets individually from each section, and take the manifest below as the index.

Approved asset index
Filename	Category	Dimensions	Formats	Status
atlasflow_logo_horizontal-full-color_720x200_v1.0.png	logo	720×200	SVG, PNG	Approved
atlasflow_logo_stacked-full-color_480x360_v1.0.png	logo	480×360	SVG, PNG	Approved
atlasflow_logo_symbol_512x512_v1.0.png	logo	512×512	SVG, PNG	Approved
atlasflow_logo_horizontal-one-color-dark_720x200_v1.0.png	logo	720×200	SVG, PNG	Approved
atlasflow_logo_horizontal-one-color-light_720x200_v1.0.png	logo	720×200	SVG, PNG	Approved
atlasflow_logo_small-size_128x128_v1.0.png	logo	128×128	SVG, PNG	Approved
atlasflow_linkedin-company_outcome-system_1128x191_v1.0.png	linkedin	1128×191	SVG, PNG	Approved
atlasflow_linkedin-company_operating-model_1128x191_v1.0.png	linkedin	1128×191	SVG, PNG	Approved
atlasflow_linkedin-personal_executive-statement_1584x396_v1.0.png	linkedin	1584×396	SVG, PNG	Approved
atlasflow_linkedin-personal_system-builder_1584x396_v1.0.png	linkedin	1584×396	SVG, PNG	Approved
atlasflow_linkedin-profile_profile-square-dark_400x400_v1.0.png	linkedin	400×400	SVG, PNG	Approved
atlasflow_linkedin-profile_profile-square-light_400x400_v1.0.png	linkedin	400×400	SVG, PNG	Approved
atlasflow_x-header_outcome-statement_1500x500_v1.0.png	social-other	1500×500	SVG, PNG	Approved
atlasflow_facebook-cover_mobile-safe-outcome_820x312_v1.0.png	social-other	820×312	SVG, PNG	Approved
atlasflow_youtube-channel-art_safe-area-centred_2560x1440_v1.0.png	social-other	2560×1440	SVG, PNG	Approved
atlasflow_og-default_corporate-default_1200x630_v1.0.png	og	1200×630	SVG, PNG	Approved
atlasflow_instagram-square_insight_1080x1080_v1.0.png	instagram	1080×1080	SVG, PNG	Approved
atlasflow_instagram-square_carousel-cover_1080x1080_v1.0.png	instagram	1080×1080	SVG, PNG	Approved
atlasflow_instagram-square_announcement_1080x1080_v1.0.png	instagram	1080×1080	SVG, PNG	Approved
atlasflow_instagram-portrait_framework_1080x1350_v1.0.png	instagram	1080×1350	SVG, PNG	Approved
atlasflow_instagram-portrait_service_1080x1350_v1.0.png	instagram	1080×1350	SVG, PNG	Approved
atlasflow_instagram-story_story-announcement_1080x1920_v1.0.png	instagram	1080×1920	SVG, PNG	Approved
atlasflow_instagram-story_story-question_1080x1920_v1.0.png	instagram	1080×1920	SVG, PNG	Approved
atlasflow_instagram-story_story-event_1080x1920_v1.0.png	instagram	1080×1920	SVG, PNG	Approved
atlasflow_campaign_webinar_1200x630_v1.0.png	campaign	1200×630	SVG, PNG	Approved
atlasflow_campaign_case-study-cover_1080x1350_v1.0.png	campaign	1080×1350	SVG, PNG	Approved
atlasflow_campaign_case-study-detail_1080x1350_v1.0.png	campaign	1080×1350	SVG, PNG	Approved
atlasflow_campaign_quote_1080x1080_v1.0.png	campaign	1080×1080	SVG, PNG	Approved
atlasflow_campaign_hiring_1080x1080_v1.0.png	campaign	1080×1080	SVG, PNG	Approved
atlasflow_campaign_service-announcement_1200x630_v1.0.png	campaign	1200×630	SVG, PNG	Approved
atlasflow_presentation_title-slide_1920x1080_v1.0.png	presentation	1920×1080	SVG, PNG	Approved
atlasflow_document_cover-us-letter_1700x2200_v1.0.png	document	1700×2200	SVG, PNG	Approved
atlasflow_document_cover-a4_1654x2339_v1.0.png	document	1654×2339	SVG, PNG	Approved
atlasflow_email_signature_640x200_v1.0.png	email	640×200	SVG, PNG	Approved
atlasflow_icon_favicon_32x32_v1.0.png	icon	32×32	SVG, PNG	Approved
atlasflow_icon_app-icon_180x180_v1.0.png	icon	180×180	SVG, PNG	Approved
atlasflow_icon_app-icon_192x192_v1.0.png	icon	192×192	SVG, PNG	Approved
atlasflow_icon_app-icon_512x512_v1.0.png	icon	512×512	SVG, PNG	Approved

In review — excluded from the official pack

These assets are complete but need a human decision before publication.

Logo with 'An FGV Company' lockup
Derived lockup: approved logo unchanged, relationship line set in Inter 600. Requires FGV group sign-off before publication.
LinkedIn company header — FGV Connection
Uses the derived 'An FGV Company' relationship line — held in review until FGV group sign-off.
LinkedIn personal banner — Ecosystem
Includes the derived FGV relationship line — review status until group sign-off.
Instagram portrait — editorial insight
System C template with a labelled image slot. Not exported as final until an approved, licensed photograph is placed.

Governance

Version, owner, and boundaries

Document control

Version: v1.0
Owner: AtlasFlow marketing
Last updated: 30 July 2026

Claim boundaries

No client, partner, testimonial, certification, market statistic, office, or guaranteed result may be added to any asset without written verification. Where legal, tax, immigration, logistics, or regulatory advice is involved, AtlasFlow coordinates with qualified independent professionals and is not the regulated adviser. Map-like visuals in this system are corridor abstractions, never a claim of offices or coverage.

Minimum-size reference: 132px wide for the horizontal lockup.